Litmus icon

Litmus icon

Litmus

Business Software Marketing
Description

Litmus is a responsive email marketing tool that lets users create attractive and meaningful messaging regardless of the device their recipient uses for their email.

Platforms
Browser
Links

Alternatives to Litmus

  1. turboSMTP alternatives

    turboSMTP

    Freemium

    turboSMTP is a reliable, powerful, easy-to-use SMTP server that maximizes the deliverability of all your marketing and transactional emails. Our outgoing mail server guarantees secure SMTP relay...

    {{ alternatives[0].votes }}
  2. MailChimp alternatives

    MailChimp

    Freemium

    MailChimp is an email marketing solution that allows you to build automated marketing campaigns, mailing lists, newsletters and any other digital advertising strategies your e-commerce business mig...

    {{ alternatives[1].votes }}
  3. Campaign Monitor alternatives

    Campaign Monitor

    Commercial

    Campaign Monitor gives you all the tools you need to effectively reach clients for your professional marketing campaigns.

    {{ alternatives[2].votes }}
  4. Browsershots alternatives

    Browsershots makes screenshots of your web design in different operating systems and browsers. It is a free open-source online web application providing developers a convenient way to test their we...

    {{ alternatives[3].votes }}
  5. Sauce Labs alternatives

    Sauce Labs

    Commercial

    Cloud-based platform for automated testing of web and mobile applications. Access web browsers, mobile emulators and simulators, and real mobile devices.

    {{ alternatives[4].votes }}
  6. Email on Acid alternatives

    Email on Acid

    Commercial

    Use Email on Acid to test your emails across the most popular clients, apps and devices, then go further to measure performance and pivot. Free Trial.

    {{ alternatives[5].votes }}
  7. BrowserStack alternatives

    BrowserStack

    Commercial

    BrowserStack is a software testing platform for developers to comprehensively test websites and mobile applications for quality.

    {{ alternatives[6].votes }}
  8. Blisk alternatives

    Blisk

    Freemium

    Blisk is a developer-oriented browser. It provides web developers, QA engineers, web designers, and SEO specialists from corporate and freelance segments with a workspace for cross-device testing, ...

    {{ alternatives[7].votes }}
  9. Mailjet alternatives

    Mailjet

    Freemium

    Streamline your emailing and boost your sales with Mailjet. We serve all your email and SMS needs with one simple and powerful service.

    {{ alternatives[8].votes }}
  10. CrossBrowserTesting alternatives

    CrossBrowserTesting

    Commercial

    Browser Testing made simple! Run automated, visual, and manual tests on 1500+ real browsers and mobile devices. Test more browsers, in less time.

    {{ alternatives[9].votes }}
  11. Zoho Campaigns alternatives

    Zoho Campaigns

    Commercial

    Director, English2Go.

    {{ alternatives[10].votes }}
  12. Front alternatives

    Front

    Commercial

    Front is a collaborative email platform that allows a team of professionals to work together in the same digital communication system no matter where they are in the physical world. The software i...

    {{ alternatives[11].votes }}
  13. Constant Contact alternatives

    Constant Contact

    Commercial

    Constant Contact is one of the world's leading platforms for email marketing. More than 600, 000 individuals and businesses have worked with the company to create engaging marketing campaigns. Cons...

    {{ alternatives[12].votes }}
  14. browserling alternatives

    browserling

    Freemium

    Browserling allows you to test your website across multiple browsers to ensure compatibility for all of your visitors.

    {{ alternatives[13].votes }}
  15. Autopilot alternatives

    Autopilot

    Commercial

    Autopilot is a marketing software platform that helps marketing teams build stronger relationships with their clients on a personal basis.

    {{ alternatives[14].votes }}
  16. Moosend alternatives

    The ultimate email marketing software and marketing automation platform that will not break your bank. Get to know Moosend now!

    {{ alternatives[15].votes }}
  17. ActiveDEMAND alternatives

    Modified on: Mon, 11 Jun, 2018 at 3:06 PM.

    {{ alternatives[16].votes }}
  18. SendinBlue alternatives

    SendinBlue

    Freemium

    Join over 50, 000 companies on the most easy-to-use all-in-one email marketing, SMS, transactional email (SMTP), and marketing automation platform.

    {{ alternatives[17].votes }}
Suggest an Alternative

Missing a software in the list? We are always happy if you help us making our site even better.

Suggest an Alternative

Litmus Reviews

We have 1 review for Litmus. The average overall ratings is 4.0 / 5 stars.

Write a Review
grex avatar
My Opinion on Litmus
written by grex on 2018-05-18 08:05:01
Overall
Ease of Use
Customer Service
Value For Money

Overall Opinion: The world of marketing is a lot different than it was just a few decades ago. The increased prevalence of the internet means that even the smallest companies can get their message to the masses and stay more competitive with big players, and the integration of email into the lives of just about everyone means that marketers have an international canvas on which to spread their message. But just because the medium has changed doesn't mean the fundamentals have. Marketing is still about spreading a wide net to reach the most leads while trying to tailor your messaging as much as possible to potential clients. As the devices individuals use to access their email changes, email marketing needs to adapt as well, and Litmus provides you with the means to create attractive marketing tailored to your individual recipients. It provides you with all the means you need to deploy, track, and analyze marketing campaigns of any size or scope. Litmus intends to be an all inclusive approach to email marketing, and they've split their service into six unique but unified programs to facilitate every step of the process. Litmus Builder is an intuitive and integrated code builder that lets you create complex marketing emails using languages like HTML, CSS, and JavaScript. A stripped down editor takes up the left panel on the window, while you can see what your email will look like in real time on the right panel. Particularly useful is the ability to change the left panel to reflect multiple popular email clients so you can avoid mistakes and create experiences that work equally as well for all of your prospective recipients. It also integrates with popular email service providers like MailChimp and Marketo. Email analytics provide you with the tools to follow the success of your marketing campaign. A smartly designed dashboard provides you with a number of metrics in one place. You can see when and how often your emails are opened and when users click through your links. Duration of engagement, forwards, and prints are also tracked, and a geolocator map allows you to identify where your email marketing is most popular. But even the most compelling email marketing message doesn't mean much if it doesn't reach your recipient, and email filters can be one of the biggest threats to a vast marketing campaign. Litmus makes use of two smart tools to account for this. A handy checklist provides you with a guided workflow so you can avoid the most common mistakes made by email marketers and improve the chances of your campaign reaching the largest amount of people. This is combined with spam testing which simulates a variety of actual spam filters to provide you with a meaningful understanding of your potential success rate. Rounding out the components are a wealth of custom controls and extensions you can use to integrate Litmus directly with your existing infrastructure.

Pros: Spam filters and previews take the hassle out of stress testing your emails Custom controls give you greater control of your interface Syncs easily with the most popular email providers

Cons: Requires an understanding of coding to use to its fullest extent Many features gated behind more expensive subscription plans

grex is using Litmus every other week recently.

Screenshots

Litmus screenshot 1
Litmus screenshot 2
Litmus screenshot 3
Litmus screenshot 4
Litmus screenshot 5
Litmus screenshot 6
Litmus screenshot 7
Litmus screenshot 8
Litmus screenshot 9

Comments

Commenting on this article is disabled right now.

About This Article

This page was composed by Alternative.me and published by Alternative.me. It was created at 2018-05-01 16:25:01 and last edited by Alternative.me at 2020-03-06 07:50:16. This page has been viewed 19263 times.

Did you like this article about Litmus? Please rate it!
7 of 8 liked this article. This is equivalent to a star rating of 4.38 / 5.
Yes
No

More Software in Business Software > Marketing

More Popular Business Software

Filter Platforms

{{key}}

Filter Features

Email marketing Email delivery API Real Time Monitoring Real Time Reporting API Availability Activity Monitoring Advanced Statistics Bounce Handling Click-through Tracking Complaint Handling Custom SPF Dedicated IP Deliverability Experts Delivery Optimization Dynamic Queueing Email Delivery Management Email Integration Full Featured API 24/7 and multi-language customer support Compatible with all major clients High speed delivery unsubscribe management Bounce management Spam management Sub-account system Beautiful and effective email design tools Description: Social Networking Testing for over a thousand browser versions Full suite of debugging features Test from anywhere across the globe Test code and applications to reduce bugs Test On Latest Desktop Browsers Test On Wide Variety Of Mobile Devices Shared Email Inbox Boosts Team Collaboration Affordable email campaign management Creates attractive emails in minutes High delivery rate List building tools like pop-ups for websites
Suggest an Alternative to Litmus
{{ suggestSubmitSuccess }}
You can only sugggest alternatives that are already published on our platform. If you want to submit a software or app, please visit your account page to submit a software.
List of Suggestions
Please start typing the name of the software you want to suggest as alternative to Litmus in the field above.
{{ suggestSubmitError }}
Suggest {{ suggestedAlternatives.length }} Alternative(s)
Login
This action requires user authentication. Please log in.
Don't have an account yet? Sign up.